Digital Marketing – Social Media Marketing

Internalize the various domains of Digital Marketing – Social Media Marketing, PPC,Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing Formulate, plan and execute effective Digital Marketing campaigns.

Digital-Marketing

Digital Marketing Course In Chandigrh (Mohali)- Course Content

DIGITAL MARKETING

  • Understanding the Process of Digital Marketing?
  • Who Digital Marketing Wins Over Traditional Marketing?
  • Understanding the process of Marketing?
  • What is Digital Marketing?
  • What is Marketing?

About Increasing Visibility

  1. What is Visibility?
  2. Types of Visibility?
  3. Visibility with Examples.

About Visitors Engagement

  1. What is Engagement?
  2. Importance of Engagement?
  3. Engagemt with Examples

About Bringing Targeted Traffic

  1. Inbound
  2. Outbound

About Conversion Leads

  1. Conversion Types?
  2. Understanding the process of Conversion?

About Retention

  1. Importance of Retention.

About Performance Evalutions

  1. Importance of  Performance Evalutions?

PPC

  • Google ADWORD(OVERVIEW).
  • Understanding Google ADWORD Algorithm

Creation of Search Campaigns

  • Create AD Groups
  • Creating ADS

Tracking Performance And Conversions

  • Optimization Search Campaigns
  • Creating Display Campaigns
  • Optimizing Display Campaigns
  • Conpect of Re-marketing

ANALYTICS

  • Introduction to google analytics?
  • How does it Work?
  • Understanding the Account Structure
  • Google Analytics Insight
  • Starting with Analytics
  • Set Up an Account
  • Adding the analytic  code in Website
  • Understanding Cookies Tracking
  • Integrating AD-WORD and Analytics  Account
  • Monitoring Traffic Resources

SEARCH ENGINE OPTIMIZATION

  • Basics Of SEO
  • One Page Optimization
  • Off page Optimization
  • SEO Tools
  • SEO Reaporting
  • Local Listing SEO

Email Marketing

  • What is  Email Marketing?
  • How does it Work
  • Sending BULK Emails

CONTENT WRITING

  • Introduction
  • Objective of Content Marketing.
  • Optimize Content for search Engine.

SMM/ONLINE ADVERTISING

  • Introduction of Soical Media
  • How  Soical Media Marketing Different Than other forms of Internet Marketing
  • Marketing of Social Network Websites
  • What is Advertising?
  • Types Of online advertising?
  • Display Advertising
  • Banner ADs
  • Rich Media ADs

AFFILATE MARKETING

  • What is AFFILATE
  • Top AFFILATE Websites Around The World
  • Using Affiliate  MARKETING to Promate Your   Business

BLOG POSTING

  • What is BLOG POSTING?
  • How to BLOG POSTING  other Websites?

Student Testimonials

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